From 2020 to 2022, Bali faced the profound impacts of the COVID-19 pandemic. Like every corner of the globe, families in Bali mourned the loss of loved ones. Despite the challenges, Bali’s management of the virus resulted in fewer deaths compared to other regions. Nevertheless, the island’s dependency on tourism led to a drastic reduction, plummeting to less than 5%, causing widespread economic distress among families, workers, and businesses alike.

In the face of adversity, Bali showcased its adaptability as the domestic travel market surged, albeit amid what were undeniably trying times for much of the island and its neighboring communities. At Tradisi, we weathered these stormy years by forging stronger bonds with our wholesale partners worldwide. Despite the dwindling number of visitors, we remained committed to supporting Indonesian artisans by sourcing and purchasing ikat and batik, even at reduced prices merely to sustain our operations.

Gratitude fills our hearts as our wholesale clientele kept us afloat during these challenging times. Their unwavering support enabled us to continue producing a diverse array of cushions, bags, and even overseeing custom cloth weaving projects. Looking ahead, we aim to maintain and expand these vital partnerships, propelling our work and services to new heights beyond the shadows of COVID-19.

Amidst the downturn, our commitment to community empowerment remained steadfast. Bale Warna Alam, our natural dye workshop in Lombok, stood idle as the pandemic stifled sales and tourism. However, responding to a wholesale request from London, we introduced tassel-making to a group of weaving women, providing them with an additional source of income during the crisis. While still in its nascent stages, we envision our naturally dyed tassels blossoming into a thriving industry of their own, showcasing a magnificent palette of colors crafted with care and tradition.

Innovation fueled our journey through adversity. We expanded our repertoire with a new range of bags and honed our expertise in clothing design, introducing robes, skirts, and jackets to our collection. The early post-pandemic sales reaffirm the positive reception of these additions. Moreover, we’ve extended our made-to-order service to include simple clothing, catering to the diverse needs of our clientele.

As we emerge from the shadow of COVID-19, Tradisi stands resilient, with our doors open and our commitment to supporting Indonesian artisans stronger than ever. With travel rebounding, we’ve expanded our shop and services, poised for a resurgence in sales. If our plans come to fruition, by year’s end, we aim to increase the financial support we provide to community organizations and women across Indonesia, ensuring that the spirit of resilience and tradition continues to thrive. Join us on this journey of resilience and renewal at Tradisi, where every purchase supports a tradition, a community, and a brighter future for Indonesia.